Posted on November 30, by Scott Alexander I. If the world was created by the Invisible Hand, who is good, how did it come to contain so much that is evil? Can he expect to get rich? No — if Google stock was underpriced ie you could easily get rich by buying Google stockthen everyone smart enough to notice would buy it.
In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client-APPLE.
Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand.
The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace. Please check the outline of the marketing plan, which provides information on: In this assignment, conduct the issue analysis based on the secondary research results in the last two papers.
Then develop goals and objectives, as well as the specific marketing strategies to accomplish your charge. This is the third step of this cumulative research project and you are developing marketing plans for your charge.
Here the primary focus should be on the charge for your research project. What are the most important issues and decisions that the organization is likely to face when trying to accomplish the charge?
Further, if the previous research steps situation analysis and SWOT analysis have shown that previous marketing efforts were unsuccessful and whyyou should include the lessons to be learned as issues.
In general, issues can include, but are not limited to the issues depend on the charge of the respective marketing plan and are likely to differ from plan to plan: Should the company focus on the charge in question?
What rate of growth is necessary and sustainable? Does the company need to increase promotion to thwart the competition or to successfully reach its target market?
Does the company need to develop new promotional efforts to reach the identified target market?
What would be the most promising way of communicating with the target market? Does the company need to develop persuasive messages tailored to the specific brand at hand?
Does the organization need to work on its reputation? Should the company review its pricing strategy? Does the company anticipate any major competitive attacks in its current markets? Is this question part of your Assignment?Cross-cultural management is the new challenge to the new age managers.
It's not just a Human Resource (HR) issue, but departmental managers are also equally responsible for managing and motivating their respective cross-cultural workforce for getting . Disclaimer: This work has been submitted by a student. This is not an example of the work written by our professional academic writers.
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